How Does Google Determine Local SEO Ranking
Our local SEO Company / SEO Agency will definitely make you the top position Google in the local search and your business will get more customers.
Google regularly updates its algorithms and ranking measures to keep its results as relevant and valuable as possible. That said, there are a few key things that Google searches for when ranking your business listing for local SEO, which are unlikely to change anytime soon.
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- Google My Business is a free profile directory for any local business that wants one. As the owner, you can go and claim your business and fill in the details that will help Google evaluate your relevance to search terms.
- Keywords are another important indicator of your listing’s relevance to the Google crawler. If your listing or site mention niche keywords that are popular search terms for local results, you’ll rank higher.
- Links to or from trusted directories or sites will catch Google’s attention when ranking your business listing. These links show your effort to share valuable, relevant information.
- User experience is determined by the data Google tracks regarding visitors to your site or listing. If users seem to gain value from your site, it ranks higher. If you have a high bounce rate, Google will assume your site is unhelpful.
Why Is Local SEO Important?
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Local SEO is crucial for brick-and-mortar businesses. Today’s customer wants to know as much as possible about your business before they call or visit your location. Suppose a competitor’s listing is more detailed than yours or has abundantly more reviews. In that case, the search engine user is likely to choose their business.
It’s just common sense.
If you have your listing correctly updated with a location and hours of operation, your business will appear on Google Maps and the Google Business listings section. This gives customers the chance to map out a route to your location, making it easier to find you. It also allows Google to provide more accurate location-based recommendations to your potential customers.
How Can Using Local SEO Help Your Business?
As mentioned above, using proper Local SEO practices will quite literally put your business on the map. In turn, this will bring more qualified leads to your business. In addition, the more detailed and specific your business listing is about what you offer, the more qualified leads will seek you out.
The more customers you interact with, the more reviews you will have. As long as your customer interactions remain positive, your business stands to gain unlimited loyal customers as your prominence in the local area grows.
The best part of Local SEO is that you can take advantage of it for free. It costs you absolutely nothing but time to update your listing appropriately and coordinate with other local-based online publications and directories to improve your prominence. It’s a fantastic alternative to costly ads for radio or local print publications.
How Do You Start A Local SEO Campaign?
Are you ready to get to work on your Local SEO campaign today? You can get started right now by completing a Google My Business profile for free. Simply go to Google My Business, look your listing up, and claim it.
Suppose you can’t find your business listing, no problem. Just add it to the directory and then claim it. Once claimed, you can add photos and additional information to your listing profile. It will help Google and potential customers find your listing and evaluate your listing’s relevance.
What Should You Add To Your Google My Business Profile?
- In addition to photos, you should make sure your listing has the following-
- Hours of operation
- Your business address
- Contact information
- Industry or niche tags to categorize your business listing
Evaluate Your Business Site’s Effectiveness
The next thing you should tend to is what is frequently referred to as a site audit. You can easily perform the audit yourself at no cost. You will simply go through your current sales channels and evaluate what is working well and what is not working as expected.
Make sure that your site is responsive and easy for customers to navigate and use. Also, make sure that it is clear what your business offers and what about your brand stands out from the competition.
You’re On Your Way To The Local Pack
Now that you are up-to-date on what Local SEO can do for your business, you’re ready to top local competitors! Keep up the positive interactions with your current customer base, on and offline. And, make sure that you are always responsive to inquiries about your business and encourage customers to review your business.
Contact our Local SEO company in Chicago now and get the best promotion for your business!
Best SEO services agency for local companies by Fresh USA.
Address: 2335 W Fullerton Ave, Chicago, IL 60647
Phone: +1 (872) 236-0222